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Edward Boches is an American professor at Boston University’s College of Communication where he has taught advertising and creative courses since 2012.〔(Boston University College of Communication Faculty )〕 Previously he was a partner, chief innovation officer,〔(New York Times, News from the Advertising Industry )〕 chief creative officer and executive creative director〔(AdWeek ''Mullen Ups Boches to ECD'' )〕 at Mullen, an Ad Age A list agency that he helped lead for 31 years.〔(AdWeek ''New Roles for Wenneker, Boches'' )〕〔(''Advertisers at Work'' by Tracy Tuten )〕 ==Career== Boches joined Mullen in 1983 as a vice president/account director and director of public relations. He launched the agency's PR practice and shortly afterward joined the creative department. During his tenure at the agency he created campaigns for brands that included General Motors, Panera Bread, Lending Tree, Smartfood Popcorn, LL Bean, and Monster.com, including the job board's ''When I Grow Up'' Super Bowl commercial.〔(Ad Age: ''Monster.com Best of Show )''〕 His campaigns were recognized by international, national and regional creative awards including Cannes, the One Show, New York Art Directors, the Clio Awards and Hatch, where he won Best of Show in 1990.〔(Boston Globe: ''Rising Stars in Boston Ad Wars'' )〕 In 1990 he was named print copywriter of the year by AdWeek. One of the industry’s earliest advocates for the potential of Twitter and social media, he penned trade articles〔(Communication Arts: ''The World has Changed'' )〕 encouraging the use of new platforms long before they were popular.〔(AdWeek: ''What Twitter Can Do for You'' )〕 In 2011, he created Brand Bowl,〔(David Meerman Scott: ''The New Rules of Marketing and PR'' )〕one of the first uses of Twitter to monitor and measure reaction to Super Bowl advertising.〔(New York Times ''For Super Bowl Ads, No Standout Performer'' )〕 While chief innovation officer, Fast Company named Mullen the fourth most innovative marketing company in the US.〔(Fast Company: ''Most Innovative Marketing Companies'' )〕 Boches left the agency in 2014, having worked his last two years part-time at the shop in order to transition into his career as a professor. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Edward Boches」の詳細全文を読む スポンサード リンク
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